Solnechka Tattoo.

A website for a tattoo studio in central Moscow. The job: let a visitor grasp the studio's style, see prices and book a session in a minute, without a phone call.

Client
SOLNECHKA Tattoo
Industry
Beauty, tattoo studio
What we did
Design, development
Format
Multi-section landing page
Solnechka Tattoo
SOLNECHKA Tattoo first screen: a full-screen slider of works, the headline “Signature tattoos” and a booking button
6styles with “from” prices on a single page
3artists, each with their own style
4steps from consultation to aftercare
1booking form: style, artist, size and idea
/ task

People choose a tattoo with their eyes.

SOLNECHKA is a small studio in central Moscow. Every sketch is drawn for the client, there is no ready-made catalogue, so the site has to sell the artists' style, not a price list.

A visitor decides in seconds whether to trust a studio with their skin. So the work sits on the first screen, prices are stated honestly and booking takes one form.

/ what we did

Six decisions.

  1. 1

    Work on the first screen

    A full-screen slider of three pieces, a large outlined word behind the headline and a preview of the next shot. It flips with arrows, swipes and the keyboard.

  2. 2

    Styles and prices

    Six styles with “from” prices. On hover an example of the work appears next to the cursor, and a click picks the style in the booking form.

  3. 3

    A portfolio with a filter

    A grid of works with a filter by style and a full-screen view.

  4. 4

    Artists and process

    Three artists with their own styles and four steps from consultation to aftercare, with honest timings.

  5. 5

    Answers to questions

    Six questions about pain, preparation, deposit, age and healing. Only one item is open at a time.

  6. 6

    Booking in one form

    Name, contact, style, artist, size and idea. Field checks and consent to data processing, 18+ only.

/ the look

Styles, prices and work.

The “Styles and prices” block on the SOLNECHKA Tattoo site: six styles with descriptions and pricesSOLNECHKA Tattoo portfolio: a style filter and a grid of works
/ look

Black, warm white and one burgundy.

Background#070707
Text#F4F1EC
Accent#8A2433

Headlines are set in condensed Oswald, body text in Inter. The page is almost monochrome, so the tattoos themselves stay the main colour.

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